Privacy Policy

PRIVACY POLICY

Last updated: December 22, 2025

EF Athletic ("EF Athletic", "we", "us", "our") is a company based in Dubai, United Arab Emirates, and respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and safeguard your personal data when you visit www.efathletic.com, purchase our products, interact with our platforms, or otherwise engage with us.

By accessing or using our website or services, you agree to the practices described in this Privacy Policy.

1. Scope of This Policy

This Privacy Policy applies to all users who:

  • Visit or browse our website

  • Purchase products from EF Athletic

  • Create or manage an account

  • Subscribe to communications

  • Contact us via forms, email, or social media

  • Participate in promotions, surveys, or campaigns

This policy applies to all EF Athletic-operated digital platforms unless otherwise stated.

2. Personal Data We Collect

The personal data we collect depends on how you interact with EF Athletic.

a. Information You Provide Directly

We may collect personal data that you voluntarily provide, including:

  • Full name

  • Email address

  • Phone number

  • Shipping and billing address

  • Account login credentials (stored securely in encrypted form)

  • Order, return, and exchange details

  • Payment-related information (processed by secure third-party payment providers)

  • Product preferences, sizing details, and interests

  • Communications and correspondence with us

b. Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and device information

  • Operating system

  • Pages viewed, interactions, and time spent on the site

  • Referring URLs

  • Cookies and similar technologies

c. Information from Third Parties

We may receive limited personal data from trusted third parties, including:

  • Payment processors

  • Shipping and logistics partners

  • Marketing and analytics providers

  • Social media platforms, subject to your privacy settings

3. Legal Basis for Processing and How We Use Your Personal Data

We process personal data in accordance with applicable data protection laws, including the UAE Personal Data Protection Law (PDPL) and, where applicable, the EU General Data Protection Regulation (GDPR). Our lawful bases for processing include:

  • Performance of a contract (e.g., fulfilling orders and providing services)

  • Compliance with legal obligations

  • Legitimate business interests (such as improving our services and preventing fraud)

  • Your consent, where required by law

We use your personal data for the following purposes:

We use your personal data for the following purposes:

  • To process, fulfil, and manage orders, returns, and exchanges

  • To create, maintain, and manage user accounts

  • To communicate with you regarding orders, inquiries, or customer support requests

  • To personalise your shopping experience and product recommendations

  • To send transactional and service-related communications

  • To send marketing communications where you have provided consent

  • To improve our website, products, services, and customer experience

  • To conduct internal analytics and research

  • To detect, prevent, and address fraud or security issues

  • To comply with applicable legal and regulatory requirements

We only process personal data where we have a lawful basis to do so.

4. Marketing Communications

Where permitted by law, we may send you marketing communications about EF Athletic, including product launches, collections, and offers.

You may opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly. Opting out of marketing communications will not affect essential service-related messages.

5. Sharing of Personal Data

We do not sell your personal data.

We may share your personal data with third parties only where necessary, including:

a. Service Providers

Third-party vendors who assist us with:

  • Payment processing

  • Order fulfilment and shipping

  • Website hosting and maintenance

  • Data analytics and performance measurement

  • Customer support services

These providers are contractually obligated to protect your data and use it solely for providing services to EF Athletic.

b. Legal and Regulatory Disclosures

We may disclose personal data where required by law, regulation, legal process, or governmental request, or to protect our legal rights.

c. Business Transfers

In the event of a merger, acquisition, restructuring, or sale of assets, personal data may be transferred as part of the transaction, subject to applicable data protection laws.

6. International Data Transfers

Your personal data may be stored or processed in jurisdictions outside your country of residence. Where such transfers occur, we implement appropriate safeguards to ensure your data is protected in accordance with applicable laws.

7. Data Security

We maintain appropriate technical, administrative, and organisational measures designed to protect personal data against unauthorised access, disclosure, alteration, or destruction. These measures include secure servers, encryption, access controls, and regular security reviews.

While we strive to protect your information, no method of transmission or storage is completely secure.

8. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil the purposes outlined in this Privacy Policy

  • Comply with legal, accounting, or regulatory obligations

  • Resolve disputes and enforce agreements

When personal data is no longer required, it is securely deleted or anonymised.

9. Cookies and Similar Technologies

We use cookies and similar technologies to:

  • Enable essential website functionality

  • Remember user preferences

  • Analyse website performance and usage

  • Support marketing and advertising efforts

You can manage or disable cookies through your browser settings. Disabling cookies may limit certain website features.

10. Your Rights

Depending on your location and applicable laws, you may have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your personal data

  • Restrict or object to certain processing activities

  • Withdraw consent where processing is based on consent

  • Request data portability, where applicable

To exercise your rights, please contact us using the details below.

11. Social Media

EF Athletic maintains official social media accounts to engage with users. Information shared on social media platforms is subject to the respective platform’s privacy policies. We are not responsible for content posted by third parties.

12. Children’s Privacy

EF Athletic does not knowingly collect personal data from individuals under the age of 16. If you believe that a child has provided us with personal data, please contact us so we can take appropriate steps.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, you may contact us at:

Email: contact@efathletic.com

14. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last updated” date. We encourage you to review this policy periodically.