How EF Athletic Started

EF Athletic grew out of a simple observation at EliteFit (Mumbai): people spend only one hour in the gym, but the rest of their day still deserves comfort, movement, and confidence.

From a wellness vision to everyday clothing

Our founder wanted to create a wellness ecosystem — supplements, fitness, lifestyle, recovery, habits — and apparel naturally became part of that dream. But not the usual gym wear. Something universal. Something people could wear from the workout to the world.

During repeated travel between Mumbai and Dubai, the idea began taking shape. Dubai’s clean design, multicultural energy, and minimal street style influenced what EF Athletic would eventually become. The first prototypes were built around two questions:

• Can I wear this in the gym?

• Can I wear this everywhere else?

If the answer wasn’t “yes” to both — it didn’t make the cut.

Today, EF Athletic stands for effortless clothing that supports real movement, real comfort, and real life — just like EliteFit supports real transformation.